Mainstream TV Networks vs Digital Providers: The Transformation of Competition and the Future of New Content, within the Context of Diverse Viewer Demands and Innovation

Linear TV networks have long been recognized as traditional television formats, relying on scheduled programming via satellite. In contrast, OTT platforms operate on ad-supported systems, with global streaming giants, Disney+, and Apple TV+ serving as key industry players. As digital engagement shift, rivalry between broadcast stations and streamin

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